If you are planning on becoming a successful home business owner, you should certainly spend some time learning how to run this type of business before you get started. There are many factors that can affect the amount of success you find in the process of establishing a business at your home. This article will attempt to explain some of the most important factors you should keep in mind as you attempt to make your business successful.

First off, you should keep in mind that you are the most valuable asset within your company. For this reason, you should always invest capital and time into the improvement of your skills and your mindset. As you improve your skills and your mindset, your entire company will be greatly improved as a result.

As a business owner, your personal mindset is usually the most important factor that affects your success. If you do not have the right mindset, you will probably simply give up due to lack of success at some point. If you maintain the right mindset though, a mindset of devotion, you will believe in your own success and you will eventually succeed.

Of course, the process of refining your mindset is only part of the process of making your business successful. In order to make your business incredibly successful, you must also develop your personal skills as well.

So, in order to make your business successful, you need to invest into your personal skills. Once you invest into your personal skills, you will be in a great position to master the art of marketing. Once you are a master marketer, you will be able to accomplish anything you want to accomplish with your business.

As you can see, the process of managing a home business can be fairly simple. For the most part, running a business from home requires a lot of self-management. As long as you keep yourself under control, and you keep yourself focused on your ultimate goals, you will certainly be able to attain a respectable amount of success with your business venture.

Learn tips to make a work from home opportunity work for you. There are many home business choices that are out there all you need is to find the right one.

Each day the competition in the online business is growing as the number of businesses that are up on the web is increasing. Starting an online business may be easy but growing it to profit takes serious investments like time, patience and diligence.

A business that runs on the internet is just like a conventional business that takes time and investments to profit. However, being today’s powerful tool of bringing and advertising goods and services to the widest market at real time speed, the internet makes the online business a financially empowering business for many today.

But more than your physical investments, your business needs you to sprinkle investments from within. The following tips may guide you in ensuring a growing online business.

* Identify your area of expertise and choose the right type of online business to build up and focus with. Find your niche. Choose a product that has a wide scope of market which can provide solutions to your target market’s present need.

* Determine the right keywords that show profitability in major search engines.

* Develop an online presence. Spend time and get the needed tools for the marketing of your online business.

* Monetize your site. You can get tips from Google and Yahoo for posting Adsense that are will make money for your site. You may also get a deal with affiliate programs for which your readers would also be interested about.

As a business that continues to be unaffected by the uncertain financial trends, the online business could also be your way to financial independence. Anybody can set up and build his own online business, and with due diligence and patience you can be on your way to a profitable online business.

Never stop learning! Constantly learn how to draw all eyes to your site. There lies a big part of the success of your online business.

George Hamilton is an online marketer for more than five years now. He loves to write articles about online business.

There are many different ways in which you can make income online, some of which will earn you a great deal of money, and others of which will help you to make a little bit of part-time income. If you are looking for a way of creating either small income, or even large income depending upon the activity you put in, you may want to consider affiliate marketing.

In order to set up with a decent affiliate marketing program, or programs, you would first need to find a niche that is hungry for information in order to solve a similar problem. You should look for various leashes and choose something that you have a passion for or an interest in.

When you have done this you need to set up your own online presence within this niche so that you can promote the products that you find. You can do this by setting up either a blog or website, and should then choose a domain name and hosting account for this web presence.

Once you have done this you should look for popular affiliate programs that you can signup for. Obviously it is important for you to find programs that fit in with your chosen niche, and try to choose products and programs that are popular.

It is very important for you to create content for your website or for your blog. You need to add to the affiliate programs to your web presence and create content through articles, videos, newsletters, and other marketing tools in order to provide information to your target niche about the problem you are solving for them.

The last thing that you need to do is to make sure that you market your site fully. It is no good providing excellent content unless this is done in the proper way and unless people visit your site. There are lots of marketing tools you can use, and therefore you should use a variety of these in order to promote your online presence.

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If you are looking for a way to work from home and make income, an MLM home based business may be just what you are looking for. There are many opportunities available these days with the wide spread reach of the internet and the power of today’s technology. You will need to find a company that offers a unique product or service, global opportunity and a generous compensation plan. Once you have this, you are off to the races.

One of the big advantages of having an MLM home based business is that you will be able to work when and where you please and you can work anywhere that you have access to the internet. If you are in the country where your MLM company operates, you can use your time and recruit people for your business while you travel abroad. This means that even if you are travelling, you have an opportunity to expand your network.

You will be saving a lot in commuting time – and thats another huge advantage of running your own MLM network marketing home based business. You can not imagine what on average a person is spending commuting up and down their work place every single day. If you have any obligations, you can easily plan around it.

As you run this business as a business, you can save a lot on expenses, like lunches, transportation, refreshments and clothes, even if you decide to work from home in your pyjamas. Part of your house expenses would also be considered as business expenses. Please, consult your Tax Law for more details.

When you have your own MLM business you will be getting commissions from your own sales and also from the turnover in all the organization that you will build recruiting people under you. If you have people in other countries, you will be able to make money while you sleep, while people in your team will be getting up and start working in lets say, Japan. Some day that could mean a significant amount of money. You may still support your people in the organization that you have recruited, but it will be much easier to take a day off and still get paid.

We have discussed a lot of advantages. One of the main disadvantages of running your own MLM home based business is your own discipline. You will have to be very disciplined and responsible for your own time. You have no boss and nobody will be watching you. It is really easy to slip, when you have no one to report to.

When you take in consideration all the advantages of MLM home based business, you really wonder, why not everyone is working on this business.

Would you like more money? Would you like to spend more time with your family? Would You like to travel more? Would You like to get passive income? Would You like to have financial freedom? If YOU ANSWERED YES TO AT LEAST 1 question, then DO NOT DELAY! Learn about MLM home based business NOW

Many people love to entertain the idea of starting a home business. However, they are often turned off by the difficulty of starting one of the more traditional businesses. There are other options that are much easier to establish, and these come in the form of a home business.

All of your potential success will revolve around you. You will need to understand the industry you wish to exploit. Starting a business in an industry or field you do not understand is a fast road to failure. You will also need to have access to the time and resources necessary to start a business. Consider these things before seriously entertaining any ideas. Take a look at some ideas that are very popular for a home business.

In regards to your home business, you will want it to provide a financially stable lifestyle, while also giving you more overall flexibility. For those with writing skills, consider selling your writing services. Search freelance websites for potential clients. You may also be able to build a website to facilitate this service. Consider starting a blog, or dipping your toes into the world of screenwriting.

There are also huge markets for special knowledge. If you qualify, you can work as an educational tutor, helping high school and college students to make their grades. This can be extremely rewarding. If you have business knowledge, or understand the finance or marketing industry, work as a business coach or a consultant.

The opportunities available to you are only limited by the available market. Pet lovers may want to explore small pet grooming or doggy daycare. Those who are interested in fitness can work as a yoga instructor or a personal trainer. Also consider senior citizen care and child care services. Almost anything can be done at home, if you have the understanding and passion to make it work.

With seemingly endless opportunities possible, there is bound to be a market for whatever you can offer the public. Remember, however, that you should not waste your time and money on an idea that you do not understand. Therefore, most of your opportunities will lie with your knowledge. Also remember that there are usually city and state requirements that you must meet, so be sure and conduct business legitimately.

Click Here For Proven Internet Home Business Opportunities That Work!

One42 is the idea of one of the front-runners of direct internet marketing, Mark Seyforth. His most famous achievement is helping Herbalife, one of the top weight control and nutritive supplement corporations in America, to grow from yearly sales of $386,000 to $423 million without requiring sales operation overhead because purchasers themselves are selling the products to folks they know. Seyforth’s first expedition into the multilevel promoting started in 1975 when he partnered with another industry vet, Joe Perry to form Seyforth Labs , Inc that made the 1st milkshake meal substitute for folks desiring to lose or maintain their weight.

They also pioneered the multilevel backend commission system that many of the M.L.M corporations use today. The Incentivised Referral Plan or the IRP model uses a completely unique one sided model that suits a vet marketing expert as well as an amateur. It addresses some of the industry’s feeble points like high attrition rate, low inducement for recruitment, and absence of leading edge sales approach. What the company wants to achieve is not just to add another approach to internet promotion, but in addition to provide unearned income to people hard hit by the down economy. Mark Seyforth’s guarantees an inventive sales method to resurrect the M.L.M industry. Could he deliver? Let us take a more in-depth look.

One24′s lead product is NatraBurstTM, a mega foods mix that may be taken as nutritive supplement or for weight control. With an ORAC (Oxygen Radical Absorbance Capacity) rating of over four thousand, the product’s anti-oxidant property is obvious. Merely a scoop of NatraBurst is required for each 8 to ten oz of water. With only fifty calories in each serving, you can enjoy the nutritive drink anytime ; drink before meals to help in weight control or after meal for extra nourishment to your meal.

Fiber rich flax, brown rice, and oats are only some of the healthful ingredients utilized for the digestive blend. Imagine having all of these different mixes all in one product and imagine making money from selling only one of these a month. What sets One24 from its many rivals is the unique linear plan called, Incentivised Referral Plan or the IRP.

What sets One24 from its many rivals is the unique linear plan called, Incentivised Referral Plan or the IRP. In total, the company pays all of the Preferred Patrons or distributors half of the organization’s money. This is among the highest payouts in the business. The programme does not need ship of one product and enrollment of one consumer. The 4 methods earning earnings are categorized under Green, Silver, Gold, and Platinum.

The author is a professional in the internet marketing industry. He discovered a New Powerful Internet System as an alternative to MLM. Now, he is making 5 figures every month while working at home in the internet. To see this new system, click here. You can also read this to learn more about One24.

The world economy is now emerging from the worst recession since the 1930s. Millions have been been put out of work through no fault of their own. If you are someone looking for a way to make more money, and have the motivation, DubLi is an excellent way to start your own home business, via your computer. All it takes is the willingness to spend the time to get in on a profitable ground-floor opportunity.

DubLi may be an unknown name for some, because it is relatively new. It is a worldwide, online merchandise and service trading company. Its employees run their share of the business from their own computers, involving competitive bidding and marketing of goods. These products are then resold at only a percentage of the original cost. This means that there is no grinding commute, and no cold time clock. Associates set their own schedules, whether full or part-time.

The business was founded by a Dane named Michael Hansen in 2003. The U. S. Branch is located in the State of Delaware, with worldwide headquarters in Berlin, Germany. It trades across national boundaries and is not restricted by language considerations. Growth is based on the increasing number of people using the Internet, and that expansion shows no sign of slowing. The goal is to make money by offering high quality goods and services with the least expensive prices.

How does it work? Basically, the business plan is set up and designed to work on two different levels. The first is the concept of the “reverse auction”. This term describes the portal where name-brand merchandise is bid upon and sold. The second is joining the group as a businessperson who administers those sales. This two-level system provides savings and profit not only to those who take advantage of the low prices, but also to the company associates. The prospective buyer visits the website to bid on and buy quality goods and services. The local business operator also offers fantastic deals on merchandise.

This reverse auction concept benefits both buyer and seller. By having access via the Internet, thousands of people can make use of easy access to high-quality inventory from around the world. This idea is a departure from traditional methods of bidding and selling, and has been designed to yield the maximum profit. When combined with the DubLi network, this method has built an excellent platform where there is maximum security and online safety. The stated sole mission of this system is to lower prices for online consumers.

Competition is encouraged, pushing the prices ever downward, and passing on the savings to buyers. Also, a prospective employee associate can open a local outlet, which the company will help set up. The biggest decision is choosing a geographical section of the world which meets your marketing needs. People buying or selling online can be physically located anywhere. There is no real need to visit a mall or specialty store when your purchases will be delivered to your door. Just choose from the hundreds of name-brand products being offered.

If you really like online auctions, this is the place for you. This company utilizes a number of website and software sources and bidding strategies, but emphasizes that its type of selling platform is utterly unique, and not simply a copy of other internet auction sites. As part of the team, you may earn money each time one of your customers makes a bid. The buyer and seller both benefit from this system.

If you want to participate in the profitable reverse auctions, or want to become a company representative, this is the right place to come. Opportunities abound on the Internet for the sellers of everything from potions to personal items. Why not choose something a little more innovative and exciting? Increase your own wealth by linking with this new company to build a solid, lasting basis for future financial success.

Get complete details and information about how you can enjoy the advantages offered by growing your own Dubli business. The Dubli business will provide you with the great opportunity you are looking for and get you started fast and easy! Also published at Discover How To Build A New Future With DubLi.

It is not too difficult to set up a cheap web hosting reseller, but you will first want to make sure that you understand all of the fundamentals of the service. Most web hosting resellers will buy bulk web space that they use for hosting which they have gotten from bigger server companies and then resell the space that they have purchased to smaller groups that want their own websites.

One of the first things that will need to be done if you want to begin running your own cheap hosting reseller business is that you will have to look at the larger hosting companies and research what they offer. This will allow you to gain some insight into what sorts of offerings are being made by the competition and also will allow you to pick out a target market. Register your new company’s name with a provider of domains, after you pick out a title for your reseller firm which effectively sums up what services you provide, along with a domain name.

After you have completed these initial tasks, you will want to turn your attention to some of the legal requirements of start-ups. You will need to register your cheap web hosting reseller business with the office of the Secretary of State for your state and then you will want to open a bank account for your business. At this point you should also contemplate whether or not you will incorporate your new venture.

After taking these steps, next you should choose and make contact with the hosting provider of the space you want to resell. In order to obtain personal experience concerning the quality of service that they offer, a number of inexpensive web page hosting reseller outfits forget to host a website of their with the firm that they chose; this is an excellent idea.

The last thing that you need to do to initiate your cheap web hosting reseller service is to take the service live, and then start bringing in traffic to your page. Even though you have had to put in plenty of effort in the preceding steps in the process, now is not the time to rest as you can still have success elude you if you are unable to convince others of the quality of the service you offer, so you will want to make it easy for others to sign-up with your business.

Learn more about web hosting. Stop by leeroy snacks’s site where you can find out all about web hosting and what it can do for you.

Are you searching for a way to make money while using your computer? Many people are today. You can make money online with a home based business by following a few simple methods. If you have already tried some other moneymaking program, and failed to generate an income, do not despair. You can start generating an online income by following a few simple techniques, while using online tools.

One way that many marketers start to make money online is through blogging and affiliate programs. Creating a blog is not that difficult, thanks to WordPress. You can choose to purchase a domain and host your blog (the preferred option if you want total freedom over your site), or you can make money online using a free blogging platform such as Blogger.

To choose a niche, or subject, for your blog, it is recommended that you create the site on a topic you enjoy. If you have a hobby that you would like to expose to others, such as woodworking or snowboarding, you can make money online by creating a blog on the interest. It is easier to earn money online when you enjoy the subject for which you are making a site.

For your blog to make money online, it must be updated regularly with original content. It does not require a professional author for the information to be good. Just providing well-written, understandable posts to your blog visitors will help you gain readers.

You can promote your blog by writing and submitting articles to various article directories such as GoArticles.com and EzineArticles.com. Search engines such a Google will pick up the articles and give them a page rank. Anytime someone does an online search for the information concerning your niche or subject he or she may find one of the articles you write.

With niche blogging, there are several ways to monetize your site. A popular way is by using affiliate programs. This involves promoting products related to your niche on your blog. For example, if you have a blog on woodworking, you may discuss ebooks that teach you different styles.

Clickbank is an affiliate marketplace that has a few books on the subject you can promote. Also, you can mention tools that are necessary for the hobby. Amazon and Commission Junction offer compensation to affiliates who sell their items, so you could incorporate links to their products in your blog. Signing up with these affiliate programs are free, and you can begin earning money as soon as you receive traffic to your website.

It is not difficult to learn how to make money online. However, it will take time and commitment to reach your goals. All you really need is a blog and some affiliate programs. It will not be an overnight success; however, by putting in the time required to build a blog, you can start generating an online passive income.

You can get the benefits of a steady, residual income fast and easy when you visit www.makemoneyonline-today.com When you want to learn how to make money online, you will be able to get all of the tools that you will need to succeed. Check here for free reprint licence: Home Based Business Ideas: Simple Ways To Make Money Online.

QUESTION:

It seems that 5% of the people in internet marketing make 95% of the money. Why do so many people fail and what are the big dogs doing that the rest aren’t?

ANSWER:

First define internet marketing – it’s actually not just about marketing online, it actually consists of 3 groups of people

1.   Consumers – accomplishment is in the purchase.

2.  Business opportunity seekers (quasi business people) shotgun approach try to do everything. They chase lots of different programs and don’t focus on anything.

3.      Entrepreneurs who are using the internet as one of their marketing vehicles or maybe their main. They’re focused on their business. They understand business.

People who are not making it are generally in the first two categories

-         20 / 80 rule 20% of the people make 80% of the money

-         the same people that make the money in the internet marketing industry would make money in any industry whether it’s real estate, investing, or pottery

The reason is they follow 4 simple disciplines

-         mindset – focus – education – action

The way you think defines your reality. It defines what you get out of life.

What you believe you can achieve

Your thoughts can make you healthy and your thoughts can make you wealthy

Henry Ford: There’s 2 kinds of people in this world – those that think they can and those that think they can’t – they’re both right.

Donald Trump: If you’re going to be thinking anyway, think big.

Look at the way these people think. And look at their achievements. There’s a direct correlation there. There’s a direct link between the way you think and what you actually get.

Without getting into a whole belief system, if you look at your business as a mickey mouse operation, you’ll make a mickey mouse income. If you look at it as a multinational corporation, your income will follow.

Doesn’t matter if you’re working in the corner of your bedroom. It’s your mindset that makes the difference.

The other part of the equation is action. Because you can sit stagnant in a corner all day long thinking I’m going to be successful, but without action to back it up, nothing will happen.

Mindset is absolutely critical.

The next step is your focus. This is where you really need to discipline yourself:

-be proactive instead of reactive – we’ll cover the difference in a moment

Know where your business is going. What do you want out of it short term, what do you want out of it long term. What’s your exit strategy.

Exit strategy:

1. Work it for the rest of your life
2. work it for 5 years and sell it
3. work it for 5 years and then take it public and sit as a chairman

By knowing where your business is going you can set up your objectives, strategies and tactics.

Objectives are: What are you going to do?

Strategies are: How are you going to do it?

Tactics are: What are you going to do on a daily basis to meet your goals.

Objective: Operate a website that sells resale rights ebooks and software and generates an income of $100,000 a year.

Strategies: Buy all the resale rights products on the market and develop the most comprehensive, organized, valuable resale rights website on the internet.

Market your website using SEO, article writing and teleseminars that you podcast.

Tactics: Optimize each webpage you design.

Write 3 articles each week and post them to article directories.

Conduct 2 teleseminars and podcast them every week.

Objective is the high level overview.

Strategies are a focused version of your objectives.

Tactics are your daily ToDo list.

Once you’ve got that under your belt, we can go back and talk about proactive and reactive.

Proactive is deciding how your business is going to run and then going out looking for products and services that are going to help you leverage your money and your time to maximize the effectiveness of your business.

Reactive is when you have no idea of what you want in a business. You turn on your computer and everything looks great. You buy a search engine optimization book, you buy the newest book on blogging, you join a couple network marketing companies, and you order a 57 set DVD home study course on starting your home business.

You’re all over the board because you have no focus, so you spend tons of money, never follow through on what you buy. Your hard drive is cluttered with stuff, but you never take the time to learn it.

The next point Education.

You have to educate yourself. But you need to focus on getting educated in the areas where you need expertise or at least hire people in the areas that you’re going to focus your business on.

The challenge people have online is they turn on their computer, hop online and think they should be pulling in hundreds or thousands of dollars tomorrow, without having the first clue about what they’re doing. Then they get disgruntled because nothing works and they quit thinking the internet is just a scam.

It’s like me waking up this morning and deciding I’m going to be a brain surgeon. So I rent an office, get some tools, and set a sign outside my door that says Terry Telford Brain surgeon.

First of all, I know nothing about what I’m doing, no one shows up to my office and I feel sorry for them if they did. So I get frustrated and think brain surgery is a scam and I close my office and bury my head in the sand.

The final discipline is taking action.

That one is self-explanatory. You put things into motion. Be as effective as you can. And don’t be afraid to outsource some of the parts of your business you don’t have to directly do.

So I guess that’s the long way around the block, but that basically covers the differences between the 20% that make the 80% of the money and the other 80% that never seem to get it.

QUESTION:

Every week there’s a new money making method. How do we know what to follow and what to leave behind?

ANSWER:

That goes back to your focus. When you know where you’re going all these get rich quick schemes don’t appeal to you. Because you know exactly what you need to be focusing on to achieve your goals.

So if your main focus for your business is doing voice overs and interviews and I come to you and say Scott I’ve got a great new juice that gives you massive energy and we can work this thing together with this network marketing plan that’s going to make us rich. With your business focus being on doing interviews and voice overs what are you going to tell me?

But if your focus is I’ve got to find a way to make money online. It doesn’t matter what it is I’ve just got to make money. Then the juice deal looks great.

It all comes back to knowing why you’re in business and what you’re in business to do.

QUESTION 

Many people say to create your own product for your online business, then many people say not to. What should we be doing?

ANSWER: 

Someone who comes online with no product and no business experience should first off become an affiliate. There’s no point in creating a product first because it takes too long. They could be using the time to learn how to market. And develop a marketing system that they’re good at. Because the marketing skills you learn as an affiliate are easily transferable to your business when you develop your own product.

So the marketing system you set up is already in place when you develop your first product. And once you’ve got an affiliate income, it makes it much more comfortable to take a month or a couple months to develop your own product.

So yes, you definitely want your own product because you make more money, then you have affiliates selling your product for you, your reach is much greater and your profit levels are higher.

QUESTION: 

Since information overload is an everyday fact of life, how do we know what to focus on and what to ignore?

ANSWER: 

Information overload is often caused by not having a focus. And I know I keep coming back to this point, but it’s so critical to your business success is having a focus. So if you’re focused, you filter out what you don’t need to know.

There are literally thousands of ezines out there. And if you try and read them all, you’ll be stuck in information overload, but if you pick 3 that focus on what you need to know to grow your business, then that’s all you need to read.

So if I know that my online business needs a website. Website needs graphics, needs copy, needs programming. I have a choice I can either learn the skills myself to do that or I can hire someone to do it for me. So my focus is on building my website and that’s the only thing I’m concentrating on so if someone sends me information on a juice company I’m not distracted. Because that has nothing to do with my website.

QUESTION: 

What is the most important part of an internet business?

ANSWER: 

An internet business is basically an electronic direct mail company. The components of running the business are the same. In fact, I used to own a direct mail company back in the late 90′s and my big AHA moment or my epiphany about my online business came when I realized that my business online had the same structure as my offline mail order business.

The reason I’m telling you that is to tell you this. The most important asset of any direct mail business online or offline is your database. In internet marketing people like to call it your list. Call it what you want, your database is the jewel in the crown.

QUESTION: 

What are the characteristics of a successful internet marketer?

ANSWER: 

I’ve interviewed a lot of entrepreneurs in the past 6 years and all the successful ones share a common belief. It’s the “Can Do” attitude. It doesn’t matter what’s going on around them, who says it can’t be done, who says it can, they put on the blinders and do it. They make it happen.

Now along the way, we all pick up skills we need to develop to deal with different aspects of our businesses. As you grow and develop and learn more about how to do business and you start experiencing success, you develop your self confidence. You become more comfortable having intelligent conversations with other people in your industry.

You learn to set goals. And then you learn how to achieve them. Just thinking I’d like to make a million dollars this year isn’t going to do it. You need a plan. You need to plan your work and work your plan. I love expressions J

And you have to learn how to guard your time. You have to be ruthless with your time management. I set a schedule for myself so my day is broken up into blocks.

-         I answer my email first thing in the morning until 10am. If I’m not done by 10, the rest waits until the next day. I’m in internet marketing not in fire fighting, so there’s no emergency that can’t wait until tomorrow.

-         Next I spend 2 hours on my marketing. At 12 I stop for lunch for 30 minutes. I read during my lunch and then I read until 1pm

-         From 1pm-4pm I work on projects

-         From 8pm – midnight I work more on projects and tie up loose ends

Time is more valuable than money. It’s the only thing all human beings share. None of us has more or less hours in a day. And you can never get back an hour you waste. My biggest pet peeve is to hear someone say “I’m just killing time.” I have nothing to do so I’m just hanging out killing time. What a waste of a life.

QUESTION: 

It seems that all the 6 figure marketers have their own networks that support them. How important is developing relationships to success? How can you develop these?

ANSWER: 

Up until September 2007, I never left my office. I spent 6 years in my office meeting people online, but never face to face. Then I did a trial by fire. I attended 2 internet marketing seminars in a row. One at the end of September and one the first week of October. And it changed my business.

Working in my office, I send out an email, I do my marketing and I make sales, so I know people are reading my mail and my marketing is working, but I don’t know what people think of me. When I went to these conferences I had people walking up to me saying hey are you Terry Telford? I had no idea anyone knew who I was. When I introduced myself to some of the big name marketers they knew who I was. And it changed my perspective on my business and on myself because I suddenly felt more responsible for my business.

The easiest way to develop a network is start attending some of the internet marketing seminars and get out there and meet people. I’ve never worked in a more friendly industry than internet marketing. Everyone is happy to meet you and network with you.

It’s funny because one of the conferences I was at was running beside a bricks and mortars business conference and in the lobby you could tell who the internet marketers were and who the other guys were because we’re all happy and smiles and jovial and feeling great and the other conference looked like it was a funeral. They were all sombre and straight faced. No fun at all.

QUESTION: 

There’s lots of business models online, can you tell us why it’s important to follow just one? And avoid jumping from program to program?

ANSWER: 

Oh wow yeah. You really hit the nail on the head there. It’s kind of like information overload. The way to avoid it is to develop your focus. Choose a business model that you’re comfortable and works for you and then follow it.

The typical internet marketing business model today was really pioneered and honed by Mike Filsaime and it’s what he based his butterfly marketing software on.

Basically, you give something away for free in exchange for people signing up to your database, then you offer them a one time offer for one of your products, if they say no you offer them a second one time offer that can be a lite version of the OTO you just offered them and if they say no again, they go to the membership website where they login and collect their free gift.

At the same time, they’re automatically entered into your affiliate program so they are incentivised to promote for you because they make a commission anytime someone they send to your website, buys the OTO.

And that system works wonderfully. That’s why you see it all over the place.

But more important than what system you choose is choosing a system and working it.

QUESTION: 

What can we do to make sure our products are a success?

ANSWER: 

First, follow your heart. Look at what you are passionate about, what you love doing and follow that. Develop a product around what you love doing. And don’t worry about whether it’s going to sell or not. Don’t think about the money. Think about the process.

If my passion is radio-controlled cars, I know everything about radio-controlled cars. I eat breath and live radio controlled cars. My first product may be to write an ebook on radio controlled cars or make a video on them or start a podcast radio station about them. It makes no difference what the subject is. It’s the learning process.

You learn how to write an ebook. How to format it, how to turn it into a PDF, how to put pictures in it, how to turn that ebook into a print book. You learn everything about it.

If you’re creating a video, you learn how to operate a video camera, you learn about green screens, you learn how to upload your video onto your computer and how to get it on the internet and how to post it on YouTube. You learn how to do video.

And then you learn how to get your product onto a website and you plug it into your marketing system and see if it flies. And you know what? Who cares if it flies or not. You know how to do things for your next product.

Then you can start visiting forums and see what people are asking about and you can either develop a whole new product or you can revamp your original one and come out with version 2 if version 1 did happen to be e hit.

QUESTION: 

Why is it important to get a good sales letter?

ANSWER: 

Your sales letter is a make or break point for your whole business. If you’re sales letter doesn’t explain the benefits of your product or service in a way that excites your market and pushes their hot buttons to make them want to buy your product, you’re dead in the water.

You could have the world’s best mouse trap, but if you can’t convey that to your audience in the language they use, you may as well be speaking Chinese to a greek audience.

QUESTION: 

How can we recognise a good one, and what can we expect to pay?

ANSWER: 

You’ll recognize a good sales letter because it makes you want to buy the product. And it doesn’t matter if it’s in your market or not. If I read an ad for something totally unrelated to me, like for a bra and that ad makes that bra sound so wonderful that I can almost imagine how comfortable it would be to wear it, that’s a good ad. You want to clip that out, analyze it and add it to your swipe file.

Copywriting prices vary. My services start at $5,000, which is the low end of the scale, but I’ve written sales letters that got as much as 25% conversion rates. That’s 1 person in every 4 that stopped by the site, bought the product. That was exciting for me.

Then there’s the high end of the scale with guys like Brian Keith Voiles that charges $35,000 to write a sales letter. And I know when some people hear those figures they think “Well that’s just crazy. But put it into perspective. Copywriting is a fine blend of art and science. You have to know the psychology of sales to know what to say and you have to finess the words to create pictures in people’s minds that make them enter your world or the world of the product and they can see themselves sitting in that sports car or wearing that bra.

So paying $35,000 for a sales letter that’s going to sell millions of dollars of products is a drop in the bucket.

QUESTION: 

What is the importance of tracking and testing? What resources can you recommend?

ANSWER: 

Tracking and testing is vital.

It’s the only way you know what’s working. Part of writing good copy is to try and improve it. So you try to write a better headline, you test background colours, you test font styles, you test everything, but only one thing at a time.

So let’s take an easy one like headlines in a Google AdWords ad. This is a bit different from a full blown sales letter, but the system is the same and the principles are the same.

So you write 2 ads, each with a different headline. The rest of the ad or sales letter stay the same. And then you split test them. So half of the people that visit your website see one headline and the other half see the other headline. And then you compare your statistics to see which headline brought in the most sales.

So that headline becomes your control. It’s the one to beat. So your next test is to simply tweak the control headline. Maybe you test putting capital letters on the first of each work vs. writing it all in small letters. Or maybe you test the colour of the headline, or the style of the font, or changing a word or a phrase. And you keep testing until you find a new headline that beats your control. And the winning headline becomes the new control. Then you do it all over again.

And you can use the same process for your graphics, your background colours, pretty much anything on the whole site.

And the same thing applies of email messages. You can split test your subject lines, the content, pretty much anything.

For email split testing, it’s a built in feature in Aweber and I think you can do it in Autoresponse Plus as well.

For pretty much everything else you can use a service like statcounter.com that allows you to track and I think it allows you to split test too.

QUESTION: 

How important is outsourcing to your business?

ANSWER: 

It’s critical. One of the things about being a typical entrepreneur is I subscribed to the “If you want something done right you have to do it yourself” way of thinking.

Then I started testing the waters to see what would happen if I brought someone onto my team to do the support, then to do the graphics, and to edit my audio, and someone to work on my websites, and transcribe and edit transcripts. And I started to develop a team of people who could do all these things better than me. So now I can run my business instead of my business running me.

In fact, I reorganized my entire business to incorporate more people and free up more of my time to run the business, and work on making the business grow instead of doing the daily tasks I had been doing.